Marianne Sweeny considers herself to be a Search Information Architect with a focus on human factors as well as structure and system functionality. While studying for her Masters of Library and Information Science, she noted strong intersections between information retrieval, information architecture, search engine optimization. Her new mission became building bridges between these professional communities.
Marianne has brought her passion to positions as Web producer, strategist and principal consultant for large software companies, global digital marketing agencies as well as startups. In all roles, she brings an IA-, UX- and content strategy-forward approach to enhancing client site engagement and online visibility. Because, visitors and future customers must be able to find your experience in order to experience it.
While at Microsoft, Marianne co-founded Microsoft Information Architects, an internal cross-discipline community dedicated to best practices of IA. She co-chaired the 2017 Vancouver BC IA Summit and is a past President of the IA Institute.
Spring quarter finds her teaching graduate-level Introduction to Information Retrieval at the University of Washington Information School.
Workshop: UX is Now MX (how user experience influences machine intelligence)