UX Sofia Speakers

Marianne Sweeny · Martina Mitz · Eric Reiss · Dean Schuster ·
Marianne Sweeny
Search Information Architect
Marianne Sweeny considers herself to be a Search Information Architect with a focus on human factors as well as structure and system functionality. While studying for her Masters of Library and Information Science, she noted strong intersections between information retrieval, information architecture, search engine optimization. Her new mission became building bridges between these professional communities.

Marianne has brought her passion to positions as Web producer, strategist and principal consultant for large software companies, global digital marketing agencies as well as startups. In all roles, she brings an IA-, UX- and content strategy-forward approach to enhancing client site engagement and online visibility. Because, visitors and future customers must be able to find your experience in order to experience it.

While at Microsoft, Marianne co-founded Microsoft Information Architects, an internal cross-discipline community dedicated to best practices of IA. She co-chaired the 2017 Vancouver BC IA Summit and is a past President of the IA Institute.
Spring quarter finds her teaching graduate-level Introduction to Information Retrieval at the University of Washington Information School.

Workshop: UX is Now MX (how user experience influences machine intelligence)
Eric Reiss
Partner at FatDUX
Eric Reiss has held a wide range of eclectic jobs: piano player (in a house of ill-repute), senior copywriter (in an ad-house of ill-repute), player-piano repairman, adventure-game creator, and stage director. His experiences have served him admirably as a designer, content strategist, information architect, and usability “expert" – although he can't explain exactly how. In more mundane lives, Eric has been a two-term president of the Information Architecture Institute and Professor of Usability and Design at IE Business School in Madrid, Spain. Today, Eric is CEO of the FatDUX Group in Copenhagen, Denmark, a leading UX company with offices and associates in over a dozen cities worldwide. He also has several books to his credit, including the best-selling “Usable Usability", which is now available in five languages. You'll find him on Twitter at @elreiss.

Dean Schuster
Founder and partner of truematter
Founder and partner of truematter, a user experience strategy firm, Dean has been advocating for user-centered digital products his entire career. He oversees truematter's UX practice, leading strategic engagements for innovative regional organizations as well as the Fortune 100.

Hotel Hilton Sofia