June 16 2017, Hotel Holiday Inn Sofia
Moderator: Martina Mitz
Registration and coffee
Keynote: Experiences in the City
Joro Penchev: Technology Expert at Vision Sofia

We tend to think of UX mainly in software terms. And as far as it concerns the municipal websites, the digital face of the city, there is a lot to be said on how to improve them in order to have a better e-experience in the city. But that is not (yet) the main way how we live in our environment. Urban planning has surprisingly lots to share with UX design and arises from the same need and same goals. How should we design the city of the future and how can we all participate in planning it?
Content Bricks: From Simplicity to complexity
Ram Almog: The Founder at Red-Interactive

Creating a scalable infrastructure for massive content development.
In this lecture we will demonstrate how to create a smart scalable architecture for massive content projects. Drawing from our vast experience in commercial educational projects we will show how the right infrastructure can enable future business flexibility that will maintain the value of quality content in an ever changing media environment.
Caveman UX: Designing for Humans' Prehistoric Baggage
Sophia Voychehovski: The founder of Rewired.

We humans evolved in the unfortunate constraints of the physical world. But digital spaces don't have to follow all those petty rules of physics. Awesome! In digital spaces, you can teleport with hyperlinks! You can be in two (or more) places at once thanks to video chat and social media! You can freakin' undo dumb mistakes and autocorrect your terrible spelling! Digital spaces make magic possible.
But here's the thing. Sometimes the magic we create is confusing and disorienting. Even though our digital world is liberated from physical constraints, perhaps we designers should hang on to some of those petty rules of physics. Sure, let's ditch the annoying things about meatspace, but let's keep what works. Mainly, let's keep what our poor lizard brains are always going to assume about any space — physical or digital.
Based on Sophia's work in bringing object-oriented principles to UX, this talk explores how to align design with how humans are wired to perceive environments.
Sophia will outline 7 new design principles that will help you create products and services even a caveman could use.
UX Charlatans: How to Spot Them Quickly - and Stop Wasting Time, Money, and Nerves
Martina Mitz: UX Designer and Psychologist

User Experience (UX) is probably one of the fastest evolving and most exciting disciplines to be a part of these days. As the practical value of UX-work has become more and more obvious in the past few years, the demand for UX Designers and Experts has grown exponentially. Unfortunately, there are hardly any official educational paths or certifications yet and the confusion around UX is very broad - UX is becoming a buzzword. As a result, the market is not only confused or has at best a very narrow understanding of the term, but this also offers a soil for many amateurs and fake representatives of the discipline to evolve.

Over the past few years, I have had the (dis)pleasure to meet and work with some highly promoted UX Charlatans, so that over time I started spotting the patterns - some of their similarities and tactics. My aim is to share my observations in this presentation, in the hope to save you some time, money, and frustration - no matter if you are an evolving UX Designer or a Business/Project owner in need of UX expertise.

Sketching immersive experiences: From concept to VR prototype in 15 minutes
Dobrian Dobrev: UX Designer at OSI

As designers, we are currently faced with the challenge of bringing our skillset to the physical world. This lightning talk will showcase some quick techniques and resources when it comes to prototyping an immersive experience within a VR/AR environment.
UX in VR: Where are we at?
Bilyana Vacheva: Product and Developer Experience Manager in Coherent LabsDesigner

Virtual Reality brings great opportunity for creating immersive user experiences while also posing a large number of challenges in front of the content creators. User experience in Virtual Reality is an unexplored field. During my presentation, I will focus on some of the major UX challenges that we will need to tackle.

Dare to Dream!
Jeroen Van Geel: Creative director and partner at Oak & Morrow

There As designers we must see the world as one big playing ground. With the right mindset we can discover opportunities everywhere. And with our skills and knowledge of the creative design process we are able to translate these opportunities in real products and services.
During this talk Jeroen will take you on a journey through the mindset of his studio Oak & Morrow. He will share how they manage to spend 25% on dream projects. How they (co-)launched the most successful Dutch Kickstarter project ever and manage to combine this with commercial work, experiments and mainly a lot of positive energy.
The main question is: what dreams do you want to chase?
UX in the Future

Dimiter Simov (Jimmy): Usability believer, Product experience expert at SAP

The future is here. The future is now. Such claims are trendy today. In an age of exponential growth, the future is coming faster and faster. The development of information technology follows a geometric progression. Each next step takes twice less time to occur. It's a miracle!

What does all this mean for user experience? I can't predict the future. I don't think I can make a reasonable forecast. Still, I'll take a chance and talk about what I think about the future of UX.
Hotel Holiday Inn Sofia