June 14–15 2017, Hotel Holiday Inn Sofia
Wednesday, June 14
Bings and Boings: constructing the right feedback through live prototyping
Ram Almog: The Founder at Red-Interactive

Feedback is a focal point when it comes to designing digital products. A lot of the engagement and motivation for learning relies on the way feedback is planned and implemented. Live prototyping is an insightful and engaging way to discover what works and what doesn't.

In this workshop we will review and experiment with a range of different approaches to live prototyping and feedback, and how to track and learn from our discoveries.
Introduction to Object-Oriented UX
Sophia Voychehovski: The Founder of Rewired.

Decades ago, the development community experienced a revolution, moving the industry from procedural code to object-oriented code. Now, a similar revolution is happening within UX design, but it has nothing to do with code. Across the globe, UXers are beginning to design in objects—objects that reflect users' real world mental models, as well as behind-the-scenes CMSs and databases.

This interactive workshop will take you through the basics of Object-Oriented UX, as introduced in Sophia's popular article on A List Apart. She'll challenge your thinking, while giving you highly applicable tools to start implementing this bold new way of thinking. You'll learn the art and science of Object Mapping and building a Call-to-Action inventory around your objects.

WARNING: you will leave the workshop thinking differently about your UX process. And you may not be able to un-think it! With OOUX, you'll design elegant, modular systems that can travel across devices with consistency and efficiency. You'll create more relevant, contextual navigation pathways. You'll create systems of interchangeable parts, fewer moving pieces, and less unneeded complexity.

Object-Oriented UX helps managers, designers, and developers create a shared language, smoothing out the product development process. More so, designing "objects first" will result in more intuitive systems that naturally reflect your users' pre-existing thought patterns. Your life will get easier and your user's will, too.
Thursday, June 15
Pitching ideas: learn how to convince others of your UX ideas by understanding them
Jeroen Van Geel: Creative director and partner at Oak & Morrow.

We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this workshop that problem will be solved!

Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.

In this workshop we will go on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Design thinking: Ideation? = pen + paper
Mariana Ivanova: Interaction Designer at SAP.

The most critical phase of design thinking is defining the problem that we want to solve. As a quote says: before you start working hard, make sure you are working on the right problem. Let's imagine we already have that. Then the next phase is ideation phase.

The importance of ideation is actually overlooked, as we often consider it is just a brainstorming session with voting for an idea to be debeloped further. Really? No, that's no go. That's why during the workshop we will make a deep dive into this phase. We will go through different steps of ideation and we will answer the following questions:
  • Should I involve more stakeholders in the ideation phase?
  • How to execute a brainstorming session with more stakeholder, including also developers from the team?
  • When feeling stuck, what tools I can use to stimulate generation of more creative and innovative ideas?
  • How to cluster ideas after generating hundreds of ideas?
  • What method to use for selecting the right idea?

Having the answers of the questions above we can easily follow the advice:
"Before you start working hard: make sure you choose the right ideas to prototype". The choices that we make in this phase are really crucial for the success of the project, so we better take those decisions consciously so that we have the confidence to step into the next phase prototyping.