Caveman UX: Designing for Humans' Prehistoric Baggage
Sophia Voychehovski: The founder of Rewired.
We humans evolved in the unfortunate constraints of the physical world. But digital spaces don't have
to follow all those petty rules of physics. Awesome! In digital spaces, you can teleport with hyperlinks! You can be in two (or more) places at once thanks to video chat and social media! You can freakin' undo dumb mistakes and autocorrect your terrible spelling!
Digital spaces make magic possible.
But here's the thing. Sometimes the magic we create is confusing and disorienting. Even though our digital world is liberated from physical constraints, perhaps we designers should hang on to some
of those petty rules of physics. Sure, let's ditch the annoying things about meatspace, but let's keep what works. Mainly, let's keep what our poor lizard brains are always
going to assume about any space — physical or digital.
Based on Sophia's work in bringing object-oriented principles to UX
, this talk explores how to align design with how humans are wired to perceive environments.
Sophia will outline 7 new design principles that will help you create products and services even a caveman could use.