Seminar
June 16 2017, Hotel Holiday Inn Sofia
Moderator: Martina Mitz
Schedule
9:00–9:30
Registration and coffee
9:30–10:30
Content Bricks: From Simplicity to complexity
Ram Almog: The Founder at Red-Interactive

Creating a scalable infrastructure for massive content development.
In this lecture we will demonstrate how to create a smart scalable architecture for massive content projects. Drawing from our vast experience in commercial educational projects we will show how the right infrastructure can enable future business flexibility that will maintain the value of quality content in an ever changing media environment.
10:30–11:30
Caveman UX: Designing for Humans' Prehistoric Baggage
Sophia Voychehovski: The founder of Rewired.

Creating We humans evolved in the unfortunate constraints of the physical world. But digital spaces don't have to follow all those petty rules of physics. Awesome! In digital spaces, you can teleport with hyperlinks! You can be in two (or more) places at once thanks to video chat and social media! You can freakin' undo dumb mistakes and autocorrect your terrible spelling! Digital spaces make magic possible.
But here's the thing. Sometimes the magic we create is confusing and disorienting. Even though our digital world is liberated from physical constraints, perhaps we designers should hang on to some of those petty rules of physics. Sure, let's ditch the annoying things about meatspace, but let's keep what works. Mainly, let's keep what our poor lizard brains are always going to assume about any space — physical or digital.
Based on Sophia's work in bringing object-oriented principles to UX, this talk explores how to align design with how human are wired to perceive environments.
Sophia will outline 10 new design principles that will help you create products and services even a caveman could use.
11:30–12:00
Break
12:00–13:00
To be announced
Jeroen Van Geel: Creative director and partner at the brand new strategic design studio Oak & Morrow
13:00–14:00
Lunch
14:00–15:00
To be announced
Martina Mitz: UX Designer and Psychologist
15:00–16:00
To be announced
16:00–16:30
Coffee
16:30–17:30
To be announced
17:30–18:30
To be announced
Venue
Hotel Holiday Inn Sofia
Made on
Tilda